A BLOOM ROOTED IN PURPOSE
Fiore – a word that means flower in Italian – is more than just a brand. It’s a symbol. Just like flowers come in different colors, shapes, and scents, people too have different skin types, tones, and needs.
At Fiore, we believe every skin, no matter its journey, deserves to bloom beautifully and naturally.
This is the journey of how Fiore was born
– a story of dreams, struggles, passion, and hope.
THE FIRST SPARK
A Dream Beyond the Ordinary
For as long as Faiza Deshmukh can remember, she dreamed of building something of her own.
Not built for the 9-to-5 grind, her heart was set on freedom, purpose, and bringing something truly meaningful to life.
Business wasn’t just an option for Faiza; it was her passion. But skincare? That wasn’t even a thought back then — until life showed her otherwise.
A Teenage Struggle That Left Scars
The Pain That Sparked a Promise
In her teenage years, Faiza battled painful, stubborn breakouts that left her feeling defeated.
Skincare became a journey of trial and error, with hope tied to every new routine — endless treatments, countless products — but relief always felt just out of reach.
At that age, she had no understanding of skincare. It was all heartbreak, hidden insecurities, and the quiet storm inside her.
And somewhere deep inside, a quiet promise was made:
“I’ll make sure that, one day, no one walks this path in solitude. Because healing should never feel lonely.”
A DETOUR THROUGH THE CORPORATE WORLD
The Path of Ambition
Armed with ambition, Faiza pursued a degree in science and later earned an Advanced Diploma in Management Accounting from the London School of Business and Finance, Manchester.
She stepped into the corporate world - but deep down, the hunger to create something of her own only grew stronger.
Business was still calling her name. She knew she was meant for more - something that would leave a legacy.
Education & Experience
- Degree in Science
- Advanced Diploma in Management Accounting
- London School of Business and Finance, Manchester
- Corporate experience that shaped her business acumen
MOTHERHOOD: THE REAL TURNING POINT
A New Perspective
Life took another beautiful turn when Faiza got married and embraced motherhood. With her first child in her arms, she saw the world differently - everything became about safety, purity, and love.
She realized that clean, honest products weren't just a desire anymore; they were a necessity.
Especially if one day, it would be her own children using them. This profound shift in perspective became the catalyst that would eventually bring Fiore to life.
BRICK BY BRICK - THE FIORE JOURNEY BEGINS
From Vision to Reality
Motivated by this deeper purpose, Faiza decided to take her passion seriously. In 2021, she secured an FDA license and set up her own manufacturing unit - a bold step towards her dream.
She started by pursuing a Diploma in Haircare Formulations, pouring her heart into mastering the science behind safe, effective products.
What began as experiments soon turned into real, powerful haircare products that gained trust and love from customers.
Fiore Timeline
2021
Secured FDA license and established manufacturing unit
2021
Completed Diploma in Haircare Formulations
2022
Completed Diploma in Skincare Formulations
FROM HAIRCARE TO SKINCARE: EXPANDING HORIZONS
Growing Beyond Boundaries
Faiza's formulations caught the attention of known haircare brands, and she soon began creating products for them. Every success, every product, fueled her belief: skincare and haircare could be safe, simple, and still incredibly effective.
With growing passion, she didn't stop at haircare. In 2022, Faiza completed her Diploma in Skincare Formulations - ready to take the next big leap. She spent two whole years researching, testing, refining - determined to create something she could put her name behind with pride.
Haircare Expertise
Creating formulations for established haircare brands
Skincare Education
Diploma in Skincare Formulations (2022)
Research & Development
Two years of testing and refining formulations
THE BIRTH OF FIORE
A Dream Realized
March 2024
Finally, in March 2024, Fiore bloomed into life. A brand that stands for clean, safe, and beautifully effective skincare.
Every formula is crafted with simple ingredients that deliver powerful results - without the harshness of chemicals. Faiza even found natural alternatives for strong actives - like replacing traditional retinol with plant-derived retinol - to make skincare gentle yet effective for all skin types.
Fiore is built for every skin, every story. Because every skin is worthy of care, love, and the freedom to flourish.
Clean
Safe, non-toxic formulations free from harmful chemicals
Effective
Powerful results without compromising on gentleness
Inclusive
Designed for all skin types, tones, and concerns
From Scalp to Soul - Fiore Haircare
Faiza’s roots were in haircare - and that passion remained strong.
Fiore’s haircare line includes everything from scalp-nourishing oils and strengthening shampoos to a beautifully crafted conditioner that softens and repairs - without silicones, parabens, or toxic fillers.
Every formula is gentle enough for daily use, yet effective enough to tackle common concerns like frizz, hair fall, and dullness. Because whether it’s your skin or your strands - you deserve clean, effective care that just works.
Skincare That Grows With You
Faiza’s vision for Fiore was never about trends or temporary results - it was about building something lasting.
She knew that skin adapts over time-affected by age, hormones, stress, and the many changes life brings. And she wanted to create formulas that wouldn’t just fix one problem but stay with you through every phase. That’s why It’s more than just skincare with Fiore - it’s a bond that lasts. From the first breakout to the first fine line, from postpartum changes to graceful aging, every product is crafted to support your skin’s journey.
Aging is a journey to embrace, not hide-it’s a beautiful story in its own right. And your skin? Pamper your skin’s beauty, at every age.
SKINCARE THAT GROWS WITH YOU
A Lifelong Companion
Faiza's vision for Fiore was never about trends or temporary results-it was about building something lasting. She knew that skin adapts over time-affected by age, hormones, stress, and the many changes life brings. And she wanted to create formulas that wouldn't just fix one problem but stay with you through every phase.
That's why it's more than just skincare with Fiore-it's a bond that lasts. From the first breakout to the first fine line, from postpartum changes to graceful aging, every product is crafted to support your skin's journey.
Teen Years
Gentle solutions for breakouts and oiliness that don't strip the skin's natural barrier
Adult Life
Balancing formulas that address stress-related concerns while providing preventative care
Motherhood
Safe, nourishing products that adapt to hormonal changes and postpartum skin needs
Graceful Aging
Nourishing formulas with plant-derived actives that celebrate and support mature skin
"Aging is a journey to embrace, not hide-it's a beautiful story in its own right. Pamper your skin's beauty, at every age."
THE FUTURE LOOKS BEAUTIFUL
A Vision Unfolding
Today, Faiza is not just a founder. She's a mother, a formulator, a dreamer - working tirelessly to build a community that believes in clean, honest beauty.
From specialized solutions for acne-prone and aging skin to a future line for kids - and even skincare for babies she's currently researching - Fiore is just getting started.
Her love for formulation doesn't stop at skincare. Faiza's passion also lies in haircare and body care, and she's already laying the groundwork to bring a full self-care ecosystem to life - one that's safe, effective, and inclusive.
Future Product Categories
Fiore's roadmap includes expanding into multiple categories, creating a complete ecosystem of clean, effective self-care products.
Body Care
Kids Skincare
Baby Care
Specialized Treatments
Celestial Cleansing Gel
Fiore's first product is a gentle, skin-loving cleanser made with plant-based actives and collagen-boosting ingredients. Thoughtfully designed for all skin types, it effectively removes dirt and impurities while keeping the skin hydrated, calm, and balanced.
Plant-based actives
Collagen-boosting formula
Suitable for all skin types
Makes skincare feel like a daily ritual of self-love
The Future Looks Beautiful
Today, Faiza is not just a founder.
She’s a mother, a formulator, a dreamer – working tirelessly to build a community that believes in clean, honest beauty.
From specialized solutions for acne-prone and aging skin to a future line for kids – and even skincare for babies she’s currently researching – Fiore is just getting started.
Her love for formulation doesn’t stop at skincare. Faiza’s passion also lies in haircare and body care, and she’s already laying the groundwork to bring a full self-care ecosystem to life – one that’s safe, effective, and inclusive.
Fiore’s first product, the Celestial Cleansing Gel, is a gentle, skin-loving cleanser made with plant-based actives and collagen-boosting ingredients. Thoughtfully designed for all skin types, it effectively removes dirt and impurities while keeping the skin hydrated, calm, and balanced – making your skincare routine feel like a daily ritual of self-love.
Because when it comes to self-care, there should be no confusion, no fear – only love, trust, and results you can feel.
A BRAND WITH A SOUL
The Heart Behind Every Bottle
Behind every bottle of Fiore is the quiet strength of a woman who dared to dream her own path. A woman who turned teenage heartbreak into healing - not just for herself, but for anyone who's ever felt unseen in their skin.
Who balanced bedtime stories in one hand and business plans in the other, never giving up on the idea that skincare could be so much more than just products.
Because Fiore is about more than just products; it's about people. Stories that matter, skin that speaks, and care that's real. About a mother who wanted freedom, a creator who craved honesty, and a woman who turned pain into purpose.
To create skincare that feels like care - safe, simple, powerful - for every skin, at every stage of life.
Because when care is honest and clean, when ingredients are chosen with love, and when a product is born from pure purpose - it becomes more than skincare.
Trust
Every formula is created with transparency and integrity, earning your confidence with every use.
Comfort
Products that feel like a gentle embrace, soothing both skin and spirit.
Promise
A commitment to clean, effective formulations that honor your skin's unique journey.
Behind every bottle of Fiore is the quiet strength of a woman who dared to dream her own path. A woman who turned teenage heartbreak into healing – not just for herself, but for anyone who’s ever felt unseen in their skin.
Who balanced bedtime stories in one hand and business plans in the other, never giving up on the idea that skincare could be so much more than just products. Because Fiore is about more than just products; it’s about people. Stories that matter, skin that speaks, and care that’s real. About a mother who wanted freedom, a creator who craved honesty, and a woman who turned pain into purpose.
At its core, Fiore carries Faiza’s promise:
To create skincare that feels like care – safe, simple, powerful – for every skin, at every stage of life. Because when care is honest and clean, when ingredients are chosen with love, and when a product is born from pure purpose – it becomes more than skincare.
It becomes trust. It becomes comfort. It becomes a promise.
Fiore is the bloom of every late-night hope, every small victory, every silent promise Faiza made to herself and to those still searching for something that works.
It’s your time to bloom. Welcome to Fiore. Welcome to your bloom.
Welcome to Fiore
Fiore is the bloom of every late-night hope, every small victory, every silent promise Faiza made to herself and to those still searching for something that works.
It's not just a brand. It's a movement. It's a feeling. It's your skin's safe space.
It's your time to bloom.
🌸It's not just a brand.
It's a movement.
It's a feeling.
It's your skin's safe space.
A Brand With a
Soul
Behind every bottle of Fiore is the quiet strength of a woman who dared to dream her own path. A woman who turned teenage heartbreak into healing – not just for herself, but for anyone who’s ever felt unseen in their skin.
Who balanced bedtime stories in one hand and business plans in the other, never giving up on the idea that skincare could be so much more than just products. Because Fiore is about more than just products; it’s about people. Stories that matter, skin that speaks, and care that’s real. About a mother who wanted freedom, a creator who craved honesty, and a woman who turned pain into purpose.
At its core, Fiore carries Faiza’s promise:
To create skincare that feels like care – safe, simple, powerful – for every skin, at every stage of life. Because when care is honest and clean, when ingredients are chosen with love, and when a product is born from pure purpose – it becomes more than skincare.
It becomes trust. It becomes comfort. It becomes a promise.
Fiore is the bloom of every late-night hope, every small victory, every silent promise Faiza made to herself and to those still searching for something that works.
It’s your time to bloom. Welcome to Fiore. Welcome to your bloom.